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Consulting Packages

The majority of our structured consulting projects fall into one of two categories:

• A comprehensive strategic review.
• A more focused review of a specific marketing or messaging challenge.

In addition, we maintain a constant dialog with our retainer-relationship clients, addressing a range of issues and questions, and passing along a variety of ideas, news alerts, and even partnership or sales opportunities. And when all other models fail, we do traditional day-rate consulting as well.

Most of our vendor consulting services are available only to Monash Advantage program members. However, we have two offerings available to all comers:

Strategy Seminar

($5,000, or $2,500 for Monash Advantage members)

These typically consist of a telephone meeting with a client team, lasting 1 ½ – 3 hours, plus preparation and followup. Topics covered include most or all of product direction, positioning, competitive forces, partnering possibilities (often), acquisition possibilities (sometimes), and usually a variety of other strategic and execution issues as well. Typically, this is the appropriate first engagement for us to have with a new client.

Message Review

($2,500, or $1,250 for Monash Advantage members)

In a 45-90 minute meeting, we focus on a specific area of market messaging. Recent examples include: category naming / positioning, specific slide presentations, website redesigns, and blogging outreach programs. These are meant for clients with whom we're already familiar.

Along with numerous other benefits, a 2008 Monash Advantage membership includes one free Strategy Seminar and two free Message Reviews.