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The Monash Advantage – an essential tool for software vendors!

The Monash Advantage is an executive program for IT vendors, giving practical help with your toughest challenges. Unlike conventional analyst information services, the Monash Advantage is directly focused on vendor needs and concerns, especially in the areas of strategy and marketing. More information

Our Most Popular Blogs

DBMS 2 By industry consensus, DBMS 2 is the leading blog covering database management and analytic technologies and practices.

Strategic Messaging covers the theory and practice of marketing. In particular, it discusses strategic marketing and positioning, and the messaging that supports and creates them.

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"Curt Monash's publications provide unmatched insight into technology and marketplace trends."

Larry Ellison


"Curt ... is always interesting to talk to and to bounce ideas off of. ... his writings are usually spot-on and technically accurate. ... his advice ...[is] more useful than that from others in his profession."

Mike Stonebraker


“… an amazingly helpful advisor. Curt helped us think through our whole strategic direction.”

Panos Anastassiadis